A 1 1/2 minute satire on TV commercials. The star, Mimi Minus, has been invited to introduce the sale of a new product: a sticky-black brain washing soap.

Director Mara Mattuschka's alter ego Mimi Minus serves as text person for Ceolax, a product particularly effective against blood stains. Eventually, the brain washing is perfect and the human guinea pig has turned into a blond without a will of her own.


“In this film, a 1 1/2 minute long satire on TV commercials, Mara Mattuschka uses black and white live animation. The star, Mimi Minus, has been invited to introduce the sale of a new product: a sticky-black brain washing soap, which M.M. first applies to her reflection, in order to wash one of her brain hemispheres clean. Afterwards she applies the soap to her body: she sprays all the marks on her body and changes the spots to a new shade, then she numbs her senses with the miracle soap: first the pubic area, then the armpits, then the eyes, mouth and ears. In the end, the slightly devastated and freshly-cleansed housewife puts on a wig and looks scrutinizingly into the camera/mirror.”

(Christa Blüminger, "Die Gesichter der Mara Mattuschka," in: (eds.) Alexander Horwath, Lisl Ponger, Gottfried Schlemmer, Avantgardefilm. Österreich. 1950 bis heute, Vienna 1995)