Are today's children being pushed prematurely into adulthood? This documentary by Sophie Bissonnette analyzes the hyper-sexualization of our environment and its noxious effects on young people.

Psychologists, teachers and school nurses criticize the unhealthy culture surrounding our children, where marketing and advertising are targeting younger and younger audiences and bombarding them with sexual and sexist images. These stereotypes treat girls of all ages as sexual objects, and exercise a damaging effect on their identities. Because they see degrading images of sexuality on the Internet, some children confuse sexual relations with pornography. Sexy Inc. suggests various ways of countering hyper-sexualization and the eroticization of childhood and invites us to rally against this worrying phenomenon.